API vs CSV Integration: What a Business Owner Needs to Know

Not every application has a modern interface. A stable export file can still be a reliable integration point.
Where a supported interface exists we use it. Where it does not, a structured import or export file is often a perfectly reliable integration point. Our preferred order is: supported interface, supported database or connector, structured import/export, file automation, and screen automation only where necessary and appropriate.
Why the order matters
It is about reliability. Supported interfaces change less and fail more predictably. Files are simple and auditable. Screen automation is brittle, so it is a last resort. The customer-facing benefit is a workflow that keeps working when the software updates.
